UNDERSTANDING THE FDD
During the franchise review process, you will receive a Franchise Disclosure Document, also known as the FDD. This may come electronically or in a binder format through the mail. It can be 300 to 400 pages and can be overwhelming. Working with a competent Franchise Consultant will help you to interpret this potentially overwhelming document and understand key factors that help make the selection become the “right choice” for you!
The FDD is consistently laid out from franchise to franchise as follows:
Item 1: The Franchisor- Provides the names of the franchisor, their predecessors and their affiliates. It also states the aim of the franchisor’s business and their experience.
Item 2: Business Experience- Gives you information about the officers, directors and executives of the franchisor.
Item 3: Litigation History- States if there is any relevant criminal or civil litigation regarding the company or its management.
Item 4: Bankruptcy- States if the company or its managers have declared bankruptcy.
Item 5: Initial Franchise Fee- Contains the amount the franchisee must pay to acquire the franchise, and how the franchisor settled on this amount.
Item 6: Other Fees- Includes fees other than the initial franchise fee, including royalties, training fees, advertising contributions and transfer and renewal fees.
Item 7: The Initial Investment- Contains a table with payments the franchisee must make to set up the business (including initial franchise fee, real estate, equipment and supplies, signs, advertising, capital, etc), as well as when and how to make these payments.
Item 8: Business Restrictions- States restrictions on suppliers, products, equipment, or services related to the franchise.
Item 9: The Franchisee’s Obligations- Includes wide-ranging information about that the franchisee is required to do.
Item 10: Financing- States whether or not the franchisor offers financing, and if so, terms will be included here.
Item 11: The Franchisor’s Obligations- Includes wide-ranging information about what the franchisor is required to do.
Item 12: Territory- States if the franchisee will be granted exclusive rights to a territory and whether the franchisor can set up another unit within it.
Item 13: Trademarks- Sets out the franchisor’s trademarks, service marks and trade names that will be used.
Item 14: Patents, Copyrights and Proprietary Information- Contains information on which of these the franchisee may use, and how.
Item 15: Participation- States whether the franchisee must be a hands-on owner, or if they may be an absentee owner.
Item 16: Product or Service Restrictions- States the products or services the franchisee may sell.
Item 17: Renewal, Termination, Transfers and Dispute Resolution- Consists of a table that set transfer rights and other items.
Item 18: Celebrities – Lists the names of any public figures that may be involved in the venture and the details of the celebrity’s agreement.
Item 19: Financial Performance Representation- Statement that contains what other franchisees have earned. It is important to note that the franchisor is not required to provide an Earnings Claim and the salesperson is only authorized to state numbers that are disclosed in the FDD. The salesperson, however, will assist the candidate in receiving his information from franchisees, through the due diligence process.
Item 20: Other Units in the System- Provides information about other franchisees, company-owned outlets, the estimated number of franchises to be sold in the next year and other information.
Item 21: Agreements- Includes the franchise agreement, and any other agreements.
Item 22: Confirmation- Contains a receipt that you must sign, which states that the franchisor provided you with the FDD.
Please go through the FDD thoroughly and make note of any questions that you have.